B2B Lead List Creating Strategies for Digital Marketing Agencies
Digital marketing agencies and professionals generate and create the lists of potential B2B clients for their clients. The process starts with finding the companies that might be interested in their product or service. Once they’ve found the companies, they then reach out to them to get a meeting.
To create a list of B2B leads, digital marketing agencies research each industry to find potential clients for their client. They do this by looking at directories, directories to find contact information, and websites to find company information. They also research outside of the internet to find potential leads for their list by talking with people in the industry.
We are aware of how important it is for Digital Marketing Agencies to offer quality leads to their customers. As Outscraper, we wanted to write a guide for digital marketing agencies on how to create effective B2B lead generation lists using Outscraper services.
Outscraper has multiple tools(online services) for Digital Marketing Agencies to find leads for their clients. Google Maps Scraper, Email & Contact Scraper, and Outscraper Business Lead Generation Hub are a few of them.
B2B LEAD GENERATION TOOLS
1 — Outscraper Google Maps Scraper
Google Services are vital for any business to be successful — they are often at the forefront of trends in technology and it is critical to be registered with them. Google Maps has a database of over 50 million businesses. Thousands of these businesses register themselves on Google Maps every day.
Businesses registered on Maps are an excellent resource for those looking to create a B2B lead list. You can reach all of the businesses full address, phone number and web pages easily.
As an agency, you know very well who the potential customers your clients are targeting are. Based on this information, you guide your clients.
It is very possible to find new leads in your customer’s target via Google Maps. If your client is doing B2B business, the target audience is definitely registered on Google Maps.
For this reason, you may have thought of preparing a lead list for your customers with Google Maps data. And with the same thought, you may have noticed that doing it manually would take an incredible amount of time.
Outscraper automates all these processes for you. Thus, after you define the parameters, the service starts scraping for you in the background.
How it will work for you?
Imagine you have a client who sells toner and ink to digital printing services. This client tells you that they want to reach all the digital printing services in the USA and they want to do a marketing campaign with you.
When you do such a search on Google Maps, you will see the results requested by the client.
“Digital Printing Service near Santa Barbara, CA, USA”.
You want to generate leads such as “Reflections a Digital Lab” to your client, but it seems almost impossible to list them by searching one by one on Google Maps.
“How it will work for you?” question makes sense here. Outscraper Google Maps Scraper will make this scraping job extremely easy for you. You will get your B2B Lead List only in 3 steps.
1. Sign Up
You can create an account by visiting https://app.outscraper.com/signup and activate your account in just 2 minutes.
2. Define Parameters and Create Task
We will look at how to define the query “https://www.google.com/maps/search/Digital+Printing+Service+near+Santa+Barbara,+CA,+USA/@34.4335197,-119.8020989,13z/data=!3m1!4b1” into system parameters and create task.
Open the Outscraper Dashboard and navigate to the Google Maps Scraper service.
We will fill all the boxes here according to our query.
Categories: Digital Printing Service
Category exact match: Checked ( Scraper focuses only ‘that’ category)
Locations: California, US
Total Result Limit: 50 (Only for showing an small example task; you can use much more bigger limits)
After defining all parameters, we will start to task and confirm it. We take ourselves a coffee and happily return to our marketing business while Outscraper works for us.
3. Download The Results
On the Tasks page, you can track the tasks you have started. You can also download completed tasks’ results from here.
Taking a look at the results. The results are exactly what we wanted. There are full addresses, phone numbers and web pages of Digital Printing Services.
You can download sample results here: Digital Printing Service B2B Lead List
The results in this list are more than enough for Telemarketing and Direct Mail Marketing. But we do ‘Digital Marketing’ and one step more is needed. Outscraper gives you this one more step. It’s Emails & Contacts Scraper
2 — Emails & Contacts Scraper
Emails & Contacts Scraper allows you to find email addresses, social media accounts and contacts in seconds.
Emails & Contacts Scraper can be used in 2 different ways
1) You can scrape any potential client webpages lists directly from the service.
2) You can enrich the result list by combining this service with the Google Maps Scraper service.
How it will work for you?
1) If you already have a list of websites for your potential clients, simply copy the URLs in this list and paste them into the box.
Hit the “Scrape Domains” button; sit back and enjoy it. That’s it. Your results will also appear on the Tasks page in the same way.
2) As the second way, you can enrich the result list by combining this service with the Google Maps Scraper service.
On the Google Maps Scraper app page, if you select the ‘Emails & Contacts Scraper’ service from the ‘Enrich by other services’ section; Outscraper automatically starts scraping the websites of all businesses after scraping companies from Google Maps.
When you choose enriching service, Outscraper will add the Email addresses and the ‘Facebook, Instagram, LinkedIn, Medium, Reddit, Skype, Snapchat, Telegram, Whatsapp, Twitter, Vimeo, YouTube, GitHub, CrunchBase’ accounts to your results.
If you want to see what an enriched list looks like, you can download the sample here: Digital Printing Service B2B Lead List With Emails
3 — Outscraper Business Lead Generation Hub
Hub is a B2B Lead Database with all records of businesses in the United States (US), United Kingdom (UK), and Canada (CA).
You can list the businesses in the category you want on the Outscraper Hub with a single click. If you are wondering which categories you can list; you can browse the registered general categories here.
How it will work for you?
If you search for the ‘Digital Printing Service’ query on the Hub, you will get results like this.
Opportunity For Digital Marketing Agencies
We would like to offer you a different perspective. You can find potential customers to sell your digital services for yourself through the Hub. You have details such as whether the customer has a web page, status of social media accounts, sales volume, company owner information, and year of establishment. It will be very effective to give a offer based on this information.
Other than that, people who have just registered their business on Google Maps are a great potential customer opportunity.
A business that has just stepped into the digital world will need many digital services. This is where you come in. Find these companies by selecting the date by ‘Advanced Parameters’ and give your offer.
Pricing
One of the best things about Outscraper for your agency is its pricing policy. “Pay As You Go” billing applies to all Outscraper services. How all these services are billed can be seen on our pricing page.
USING OUTSCRAPER SERVICES ON DIGITAL MARKETING CAMPAIGNS
1) Email Marketing
When you use the Emails & Contacts Scraper service, Outscraper completely crawls the business website and scrapes all emails.
If your sole purpose is to ‘Email Marketing’ while creating a Lead Lists using Outscraper, you can list results containing only email by checking the ‘Ignore without emails’ box in Google Maps Scraper service.
This way you will get a result file with email only and you will be charged for results containing email only.
We recommend Gmass.co for cold email marketing campaigns. Here’s how you can transfer the B2B leads you generate with Outscraper to Gmass.
2) Facebook & Instagram
DMs and Following Strategy
Emails & Contacts Scraper provides you with links to businesses’ Facebook and Instagram accounts.
If you also manage your client’s social media accounts, these account links will be an opportunity for you. Following up on potential clients and sending DMs will provide your client with business opportunities.
If you have high volume lists and want to automate this job, you can use Phantombuster’s Facebook Message Sender and Instagram Auto Follow automation.
Facebook Ads Custom Audience
When using Outscraper Google Maps Scraper service, you can set the output format as xlsx, csv and parquet.
If you specify the output format as csv, you can use the downloaded file while creating Facebook Customer List Custom Audience.
You can check the Facebook Create a Customer List Custom Audience article here: https://www.facebook.com/business/help/170456843145568?id=2469097953376494
As an example, I created a 50-result limited task for the Bakery query in NJ.
I set the output format as csv and it downloaded that way.
Follow the steps on Facebook Ads Manager Audience dashboard.
- Create Audience
- Custom Audience
- Customer List
Upload your csv file by following the steps.
The values that Facebook will use will automatically mapped. If there are other data in the list that you want Facebook to use, you can let to Facebook manually map them.
You can create your ‘Custom Audience’ by clicking the Import & Create button.
“Your Customer List is Hashed and Uploaded.”
Now your list is ready. Based on this list, you can ‘Create an Ad’ or ‘Create a Lookalike Audience’.
With its cutting-edges technologies, Outscraper provides you with powerful web services to better serve your clients as an Digital Marketing Agency.
You can find new clients for your agency by using Outscraper Services. And you can also offer outstanding service to all your existing clients.
Start Now
You can Sign Up to use Outscraper right now and create tasks in only two minutes.
If you want to talk to our team about how to use Outscraper for your Agency, you can create a meeting on our Calendly. We will be happy to assist you in developing your business.
https://calendly.com/outscraper
We look forward to hearing from you 😊
